I used to work as the public relations liaison for a company who believed that only one person needed to be involved in the communications efforts of the business. But even smaller businesses can benefit from having a team of communications professionals instead of...
Companies are undergoing tough economic times. But really, aren’t we all? To balance budgets, many executives have to make cuts. More often than not, the first thing to go is marketing costs. But here is where many companies make a fatal mistake. If you spend your...
For many small business owners, just keeping all the balls in the air can seem overwhelming. And for many of us, we are facing our busiest times—doing the job of two to three people at once. Ten years ago, I sat through a seminar from Dale Smith Thomas, self-described...
