Today for the first time, I entered an American Girl store. For those who haven’t experienced this phenomenon, it’s a place where first love happens, where girls feel special. And the sales are constant. How do they do it? A few thoughts: They start with great...
What comes to mind when you think of Nike, Apple, Target, McDonalds? Whether it’s a positive or negative reaction, powerful brands tend to exude powerful emotions. And they use color to help accomplish this. Study after study claims that the use of color in branding...
