In today’s world of communications and media relations, it’s important to quickly and easily identify the target audience for your news. Having access to a media database simplifies that work, but you still need to know how to leverage the information contained within...
Building relationships with media members isn’t an impersonal mission. You’ve got to get to know your target media reporters and editors. Get their attention. Then, keep that attention with a bit of personality. I remember one instance when I first started in the...
