In today’s world of communications and media relations, it’s important to quickly and easily identify the target audience for your news. Having access to a media database simplifies that work, but you still need to know how to leverage the information contained within...
We have access to more data than ever today. Digging through mountains of data and finding actionable nuggets of information is crucial to effective communications planning. Unfortunately, many people often don’t know where to start. At TSN Communications, we ask...
As I went for a very hot and humid run this morning my mind drifted, as it often does, to my “to do” list for the day. While thinking about my list and the best way to tackle it I started to realize the strong correlation between running and media outreach, one of the...
Media monitoring is one of the many things we do for our clients using our Cision software system. Whenever we start with new clients or work to evaluate a client’s media campaign, it’s always important that we understand how they’re being talked about in the media –...
At TSN we use Vocus to do a ton of great things and I love finding ways of using this software system to help our clients stretch their communications budget. There are so many cool features and products to discuss but I have a confession. I have a favorite Vocus...
