When it comes to marketing, there tends to be a lot of half-truths, hype and sales jargon. Which doesn’t tend to inspire confidence. Enter a case study. A case study is a research method about a particular “case.” It provides in-depth details on a strategy, laying out...
As a council member for a public university, I recently went through an exercise of “dream, design, develop, deliver” for a university-wide diversity summit. It was a great exercise, but I got to thinking something was missing: the fifth dimension. Try this approach...
Last week my kids, friends and I mined for gems, kayaked, zip lined, pontoon boated, tubed, horseback rode, pier dove, rock balanced, performed a play, hiked, experienced three different waterfalls, swam, enjoyed two campfires and shopped. How did we get so...
In my last Blip (What’s in Your Communication Toolbox?), I referenced the communication reports I wrote for my dad during my childhood. Every Sunday my sister and I were expected to turn one in. Years later when I asked my dad why he made us do these (on top of our...
We all have a communication toolbox — a set of skills we use to convey what we’re trying to say in our writing and speaking. I started mine when I was a kid. From a young age, my dad expected my twin and me to each turn in weekly communication reports to him. As you...
