Natalie Hill became TSN Communication’s new chief executive officer in June 2022. It’s a role that builds on her 13-year career working in communications and eight years at TSN Communications, working across all client accounts and within a variety of industries. As a...
Having spent more than a decade in newsrooms, I know it can be tough to get a journalist’s attention. Thanks to social media, the news cycle moves quicker than ever before and newsrooms ask more of their journalists than they did 15 years ago — and even five years...
In today’s world of communications and media relations, it’s important to quickly and easily identify the target audience for your news. Having access to a media database simplifies that work, but you still need to know how to leverage the information contained within...
Building relationships with media members isn’t an impersonal mission. You’ve got to get to know your target media reporters and editors. Get their attention. Then, keep that attention with a bit of personality. I remember one instance when I first started in the...