AI For Tasks TSN For Judgement

❓ Challenge

As a startup, ROUSH CleanTech needed a strategic public relations plan to take them from infancy to recognition as a leader in the alternative fuels industry.

🔓 Solution

TSN Communications:

• Collaborated with ROUSH CleanTech to shape its brand identity and communication goals, including key messaging, company blog, website content, marketing collateral, social media, company tone of voice, and company editorial style guide.
• Identified trade publications and specific national media outlets that targeted ROUSH CleanTech's potential customers. TSN cultivated relationships with key media to ensure consistent and accurate coverage of ROUSH CleanTech and its customers.
• Supported ROUSH CleanTech at trade shows, events and press conferences by securing media coverage to drive booth traffic and increase brand awareness.

⭐ Result

ROUSH CleanTech's brand identity is consistent and focused. Clear, quality public relations coverage helped ROUSH CleanTech exceed its sales goals and create thought leadership. The company has generated more than a billion media impressions, with targeted coverage in trade and national news media, including Associated Press, Reuters and CNBC.

❓ Challenge

Maryland Soybean Board and Maryland Grain Producers Utilization Board set a goal to educate consumers on Maryland agriculture and bridge the communications gap between consumers and local farmers.

🔓 Solution

TSN Communications:

• Collaborated with Maryland Soybean Board and Maryland Grain Producers Utilization Board to develop a digital marketing strategy that included a consumer-focused blog, a full-featured website and a robust social media strategy to spotlight farmers across the state.
• Developed a content calendar to draft and post social media and blogs on a regular cadence. The twice monthly blogs each received their own social media ad campaign.
• Established a click-through strategy to move visitors between pages on the site that encouraged continued engagement.
• Identified sources of human-interest stories and shared current news related to farmers and the farm industry in Maryland.
• Created a portal for web visitors to easily discover more about the state's agriculture through key resources across Maryland, including the state's agricultural department, universities, farm bureau, state fairs and more.

⭐ Result

Since its launch in 2017, My Maryland Farmers digital marketing has produced tremendous results on social media. Collectively, the organization's social media channels have generated over 5.4 million impressions, 308,000 engagements and 33,000 link clicks to additional Maryland agriculture resources. The website (www.mymdfarmers.com) continues to grow as a respected and trusted source of information about food and farming, featuring farmers' personal stories, up-to-date statistics on the industry and helpful resources.

❓ Challenge

As a not-for-profit organization authorized by the Missouri legislature, the Missouri Propane Education & Research Council is charged with educating the public about the benefits of propane. With a rapidly changing emissions landscape and new mandates rolling in for U.S. fleets, MOPERC needed to ensure transportation decision-makers across Missouri were aware of the benefits of operating propane buses and understood available incentive programs.

🔓 Solution

TSN Communications:

• Collaborated with MOPERC to develop and implement a series of email and direct mail marketing campaigns targeted at two main audiences: school districts and transit agencies.
• Developed all creative aspects of the campaigns, including creating content for emails and postcards, sourcing customer images and quotes, and designing email templates and postcards.
• Coordinated all campaign logistics, including compiling comprehensive email and address contact lists, managing email and direct mail distribution including vendor sourcing, conducting back-end system management, and tracking results.

⭐ Result

MOPERC's contact list doubled. Email open rates ranged from 22-43% (far above industry standard). Unsubscribe rates were 0.01%, attesting to the quality of the list. Email click rates were as high as 9%. Website views increased by 64% and engagement time increased by 756%.