What We Do
Here are a few ways we can help you succeed.

Brand Strategy
Aconsistent and cohesive brand strengthens your identity, showcases your innovation and sets you apart from the competition. We’ll work with you to create an overarching brand strategy — from your marketing research and style guide to your key messaging and marketing materials. Show everyone in your organization, your customers and the media exactly who you are.

Media Outreach
We build long-lasting relationships with the media. It’s what we do. TSN’s public relations strategy starts with strong, compelling and newsworthy media campaigns to targeted audiences and trusted sources. And you’ll see measurable results. Whether it’s article placements, story pitches, interviews or press release distributions, we handle all facets of media outreach so you get noticed — and with measurable results.

Digital Marketing
We create effective online presence through social media, blog strategy, content creation, website development … and continued counsel. Managing how you’re seen online gives your organization more control over your message and your audience than traditional media alone. Put a voice to your brand and maintain brand loyalty through skillfully crafted content and compelling design.
About Us
We’ve always been a virtual agency–and we love it!
TSN was founded in 1997 as a one-person shop. Today we are a close-knit team of 15 top-notch professionals.
We don’t require retainers, which reduces your cost and allows for budget adjustments as needed. Instead, we use a project-based structure that gives you flexible, budget-conscious terms.
We are a virtual agency — no brick and mortar, no expensive offices. Rather, we are a unique group of incredibly productive communications experts, available for our clients at any time while having the work/life balance to explore our personal interests and spend time with family.
TSN Communication’s mission statement is to develop and execute strategic communications plans that meet our clients’ needs and budget, while exceeding expectations and showing each client that we care — because we do.
In the News
We love seeing our partners in the news! Contact us to get your company listed!
Case studies: how we solved client challenges.
Just a small sample.
This is Nice
Here’s what our clients say about us.
I trust their knowledge and experience. And their unique structure gives me the most for my marketing dollar with a team of top experts that are results-driven, organized, creative and really great to work with.
They have taken the time to know our business, serving as a great advocate to our customers, and offering insights on how we can better serve the marketplace. That is the true meaning of partnership.
Their knowledge of our business, the marketplace and public relations allow them to provide excellent insight and direction for our marketing plans.
Some of Our Best Features
Clients get top talent while saving money due to TSN Communications’ unique service structure.
Professional Partnership
We work with people who share our values of respect, enthusiasm, excellence, integrity, collaboration, responsiveness and kindness.
Experienced Team
All of our team members have at least a decade (sometimes two or three!) of robust experience in their area of expertise.
Attention to Details
We serve as our clients’ advisors, making collaborative recommendations about all forms of communications.
Creative Thinkers
Outside of work life, we are made up of authors, Ph.D.s, yogis, volleyball players, runners, bibliophiles, NASCAR fans, health nuts and so much more.
Affordable
We use a project-based structure that gives clients flexible, budget-conscious terms. No retainers!
Customer Support
We are a dynamic group and see ourselves as an extension of our client’s team. We routinely represent clients at events!
Our Experts
Highly skilled top talent.

Greg Zilberfarb
Founder

Natalie Hill
CEO

Julie Puckett
Senior VP of Communications

Gregg Voss
Senior VP of Media Relations

Adrianna Amato
VP of Client Services

Julianne Barclay
VP of Media & Analytics

Alison Dimond
VP of Strategy and Research

Bill Polen
VP of Operations

Tracy Ruff
VP of Editorial Content

Fatima Baig
Director of Content Strategy

Amber Pearson
Director of Media Relations

Cheryl Polen
Director of Logistics

Erin Tholen
Director of Editorial Content

Janice Brewster
Communications Specialist

Carey Donnelly
Art Director

Sarah Kester
Research Analyst
Our Blog
Strategic ideas for public relations and your organization’s growth.
5 Things to Know About Our New CEO, Natalie Hill
Natalie Hill became TSN Communication’s new chief executive officer in June 2022. It’s a role that builds on her 13-year career working in communications and eight years at TSN Communications, working across all client accounts and within a variety of industries. As a...
Your Story — Chaos or Consistency? Get Key Messaging Clarity
You may know your company’s story and value proposition — but does anyone else? If it feels like there’s more chaos than consistency with your external communications, chances are your prospective customers are confused about who you are, what you do and why you’re...
TSN Helps Launch MBHMS Website
May is Mental Health Awareness month, and we’d like to highlight one of our clients, Oakland Mediation Center. OMC launched Michigan Behavioral Health Mediation Services over the last year. The program provides mediation services to the state’s Community Mental Health...