Give Back and Gain Big

As business owners, my husband and I support numerous causes, including Alex’s Lemonade Stand Foundation to promote pediatric cancer research and various breast cancer research organizations. We enjoy donating to community organizations and supporting local events as...

Think Outside the Box

Sometimes the secret to gaining a competitive edge for your business is thinking outside of the box. You know, get creative! This is my colleague Deb’s specialty. Whenever I need a creative title to a press release or transition in a sentence, she’s the gal I call....

The Value of Media Outreach

Ever wonder how some companies constantly get headlines in your local newspaper or are covered by your local news station? I have a friend who owns a local business and we laugh because it seems as though she’s ALWAYS on the local news station getting coverage for her...

Simple Steps to Market Your Business

As a small business owner, marketing your business may sometimes seem like a daunting task. When bills need to be paid, papers need to be filed, invoices need to be written out, inventory needs to be taken and customers need to be taken care of, sometimes promoting...

Just a Stamp On a Facebook Timeline

Last night as I was catching up on everyone’s Facebook status, three of my friends posted pictures of a crowded parking lot in front of a local Italian ice shop. It was mobbed! There were customers waiting in line as far as you could see. The shop has been in our town...
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