Running and Media Outreach

As I went for a very hot and humid run this morning my mind drifted, as it often does, to my “to do” list for the day. While thinking about my list and the best way to tackle it I started to realize the strong correlation between running and media outreach, one of the...

Press Release Power

Press releases are an effective way to increase your organization’s exposure. They’re an important part of any public relations strategy. They can be optimized with embedded hyperlinks and videos, then distributed to wire services, or sent directly to target media...

Don’t spread yourself too thin with social media

Are you on Pinterest? What about Facebook? Instagram? YouTube? Google Plus+? LinkedIn? Do you have four Twitter accounts? Do you write your own blogs? Are you spreading your time and effort between these and other online mediums because a few of your customers like...

Quick Tips for Media Monitoring Success

Media monitoring is one of the many things we do for our clients using our Cision software system. Whenever we start with new clients or work to evaluate a client’s media campaign, it’s always important that we understand how they’re being talked about in the media –...
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