3 Steps For an Effective Social Media Marketing Plan

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Social media has become more than sharing photos and keeping up with people you haven’t since college. In recent years, we saw Facebook become a tech giant with the power to shape opinions and influence events, and witnessed how Instagram can influence what people buy...

What Newsrooms are Looking For

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Having spent more than a decade in newsrooms, I know it can be tough to get a journalist’s attention. Thanks to social media, the news cycle moves quicker than ever before and newsrooms ask more of their journalists than they did 15 years ago — and even five years...