Beginners’ Guide to Media Outreach

You are ready to share the good news of your product or service publicly. Or, you need to defend your company on some front. You or a spokesperson are ready to talk to the media. Now what? Why Aim for Media Outreach? Media outreach is a key component of public...

Get More People to Read Your Press Releases

One way to modernize the all-important press release for your business is to give it a catchy headline. This post will talk about the importance of distributing a press release, and include what changes you can make to make it more effective. We’ve previously...