(And … are they all necessary?) The necessity of virtual meetings now has given us … well, more virtual meetings. But not all are created equal. We join meetings, and at times we may host and/or lead them. Both sides of the metaphorical camera may leave you with...
During these unprecedented times, we may feel that we are treading water in some aspects of our lives. We may feel unable to be productive or to move forward. However, in some aspects of our lives, we can actually take advantage of more downtime, doing things we...
For many people, starting a business is all-encompassing to their life — even just the part where they have to figure out how to commercialize and scale their craft to be profitable. So, to add in bookkeeping, vendor relationships and marketing, it can be...
You are ready to share the good news of your product or service publicly. Or, you need to defend your company on some front. You or a spokesperson are ready to talk to the media. Now what? Why Aim for Media Outreach? Media outreach is a key component of public...
One way to modernize the all-important press release for your business is to give it a catchy headline. This post will talk about the importance of distributing a press release, and include what changes you can make to make it more effective. We’ve previously...
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