Harnessing the Power of Media Relations

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I love my job. I get to work with not one, but two great teams – my TSN Communications coworkers, of course, but also my journalist colleagues.I worked as a journalist for 12 years before getting into marketing communications and PR, and thus I feel like I know...

Is Your Public Relations Program Achieving Targeted Results?

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Tactics are important to public relations. Whether it’s a press release, case study, technical article or video, they are the way information reaches business decision-makers. But it’s easy to get lost in tactical execution. At TSN Communications, we believe in the...

Develop Clear Objectives for Your Social Media Platforms

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In the early 2000s, having a corporate website was no longer just a novelty. A web presence became the standard for brands large and small and if it didn’t exist, it seemed a little odd. Social media is like that today. It’s just expected that a brand will have an...

3 Steps to Thought Leadership Through Smart Media Relations

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Let’s be clear. Media relations is more than simply submitting a press release to a publication and hoping it runs. You have to provide journalists exactly what they need when they need it – and sometimes, proactively anticipate those needs – while being mindful of...

Attending a Trade Show? Have a Game Plan

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Trade show season is in full swing, and our team has been busy at various events around the nation. Such is the life of a marketing communications agency … and we love it. Maybe you don’t adore attending trade shows the same way we do, but you do realize their...