Does Your Corporate Culture Excite You?

I recently worked with a colleague to review and update our corporate culture document. We strive to deliver impressive and significant results — on time and on budget. We foster an entrepreneurial spirit and encourage … Did you stop reading? I know. I know. You don’t...

Simple As Possible

Albert Einstein said, “Everything should be made as simple as possible, but not simpler.” What a great concept. Your marketing and communications shouldn’t be complicated, just effective. And the simpler, the better. If you can’t explain it easily, how will anyone...

Press Release Power

Press releases are an effective way to increase your organization’s exposure. They’re an important part of any public relations strategy. They can be optimized with embedded hyperlinks and videos, then distributed to wire services, or sent directly to target media...

Create Your Own Solution

Imagine a lazy afternoon building a puzzle. Fun. Challenging. A bit tedious. Puzzle pieces uniting in an obvious way — or sometimes unexpectedly. But all necessary for completion. Perhaps you’re feeling paralyzed by a problem you can’t figure out how to solve. You...

Get the Conversation Started

Early in my career I advocated for alternative fuel vehicles, and 20 years later I’m doing it again, along with promoting other industries. In between I’ve been a teacher, owned a business, worked in advertising, and managed a sales team, among other things. And...
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