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A.I. Efficiencies Are Great. But There’s More to Unpack.

Artificial intelligence (A.I.) is making waves across U.S markets. With the growth of products like Chat GPT, DALL-E and Bing Chat, there’s lots of chatter about how (or if) communications professionals will need to dramatically shift the work we do. In the wake of...

Brand Development Should Mirror Its Life Lessons

by Natalie Hill

With back-to-school time right around the corner, I couldn’t help thinking about the days when going to school was my only “job”. Regardless of the grade, every year was the same routine — I walked into my classroom with the expectation to work hard, learn new things...

Front-end Thinking Helps a Brand Make a Lasting First Impression

by Natalie Hill

Branding is one of the most important aspects of any business. It helps assign a personality and a promise to an organization and its products or services, something to which customers can relate. Would you like to be perceived by others as boring, unattractive or...

Taking Advantage of the Power of Online Review Sites

by Natalie Hill

If you’re a small business owner, there can be a lot to love about online review sites when customers have great things to say about your business. Likewise, these sites can leave a lot to be desired when customers negatively rate your products and services. But love...

Gaining New Customers While Maintaining Those You Already Have

by Natalie Hill

It’s easy to watch the time you’ve intended for new customer acquisition quickly vanish with a long to-do list on a busy Monday morning. So how do you gain new customers while also maintaining good relations with those you already have? Consider these four steps....

A.I. Efficiencies Are Great. But There’s More to Unpack.

Brand Development Should Mirror Its Life Lessons

Front-end Thinking Helps a Brand Make a Lasting First Impression

Gaining New Customers While Maintaining Those You Already Have

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