Artificial intelligence (A.I.) is making waves across U.S markets. With the growth of products like Chat GPT, DALL-E and Bing Chat, there’s lots of chatter about how (or if) communications professionals will need to dramatically shift the work we do. In the wake of...
With back-to-school time right around the corner, I couldn’t help thinking about the days when going to school was my only “job”. Regardless of the grade, every year was the same routine — I walked into my classroom with the expectation to work hard, learn new things...
Branding is one of the most important aspects of any business. It helps assign a personality and a promise to an organization and its products or services, something to which customers can relate. Would you like to be perceived by others as boring, unattractive or...
If you’re a small business owner, there can be a lot to love about online review sites when customers have great things to say about your business. Likewise, these sites can leave a lot to be desired when customers negatively rate your products and services. But love...
It’s easy to watch the time you’ve intended for new customer acquisition quickly vanish with a long to-do list on a busy Monday morning. So how do you gain new customers while also maintaining good relations with those you already have? Consider these four steps....
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