What Exactly is Thought Leadership?

You’ve heard the term before, but what exactly defines “thought leadership”? A thought leader is an authority on a subject, but also so much more. Thought leadership is creating content that others see as innovative and influential. A thought leader...

Top 5 Sure-Fire Ways to Annoy a Journalist

Public relations practitioners rely on journalists to be successful in gaining coverage for their clients. Journalists rely on public relations experts to provide newsworthy leads and stories so that they can focus on other breaking news, editing and many other duties...

Content is King, Right?

The media is buzzing about “content marketing.” They are saying this marketing technique is the best way to gain and keep customers in today’s environment. Content marketing is creating and distributing valuable, relevant content to attract and acquire a clearly...

Success at the Propane Engine Fuel Summit

Last week 80 propane industry professionals joined the Propane Engine Fuel Summit in person at the Irving Convention Center, while 750 people tuned in on-line to watch and listen to the voices of the industry. Now in its fourth year, the TSN-produced event featured 25...
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