We often hear from organizations that don’t know how to get started with social media or they don’t know how to keep up with trends. Social media, like many aspects of your marketing or communications strategy, needs to be nourished so you can serve your...
Natalie Hill became TSN Communication’s new chief executive officer in June 2022. It’s a role that builds on her 13-year career working in communications and eight years at TSN Communications, working across all client accounts and within a variety of industries. As a...
While crisis communication plans have been around for decades, the proper way to communicate during a world-wide crisis is uncharted territory. Even so, there are some guidelines and tips to follow when altering your social media presence right now. With news about...
Gone are the days when social media was simply posting photos and adding businesses to Facebook. Now, each move you make on Facebook, Instagram, Twitter and LinkedIn needs to be planned, executed and measured. Part of your public relations strategy should be effective...
A question we often hear from small business owners is, “Which social media platform is right for me?” It’s a great question for those trying to determine where they should spend their time on social media marketing efforts. To get the answer, we need to dig a little...
If you’re a small business owner, there can be a lot to love about online review sites when customers have great things to say about your business. Likewise, these sites can leave a lot to be desired when customers negatively rate your products and services. But love...
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