Employees – Your Biggest Marketers

Upon being hired at a previous job, I was told, “You’re going to be the face of our business while you’re on the clock.”

“Shouldn’t every employee be the face of your business,” I thought, and then took the job anyway because, well, I needed the money.

Being the face of a business is a role each and every employee takes on when they’re hired at a job, whether they’re on or off the clock. Sometimes, it’s what employees say or do when they’re away from the workplace that has the greatest impact on a business.

Casual conversation usually spurs questions like “How was your day?” or “How’s work going?” How do you want your employees representing your business when they answer questions like these?

Your employees are the biggest marketers you have. Set good examples for them to follow.  Attitudes and behaviors are contagious, so make sure you’re sending out positive messages for them to reflect.

It’s okay to share your goals with your employees; it gives them something to work toward, too. You don’t have to go into specifics, just give them something to shoot for and remember that words of encouragement go a long way.

And when they see you working hard, they’ll work hard. There’s nothing more infectious than laziness.

Regarding that job I took, my boss was consistently late for work — just because she was the boss and could. She scheduled appointments that she later forgot and left me to do damage control. I could go on and on, but the point is whether you’re an owner or an employee, you’re a direct reflection of the business where you work. Ask yourself, how do you want to market your business to the public?

I can proudly say that our team here at The Sales NetWork is made of incredibly hardworking individuals. This is just one more reason why I love my job and will speak out about my enthusiasm for this business and our mission to help yours grow … on or off the clock.

National Public Relations Firm