To spread the word about something, whether a particular event or an important message, the first thing I do is think about my target audience. Who would benefit from knowing this information? How can I make sure this information gets to them?
Then I turn to Vocus to identify the most appropriate media contacts who will help me reach this audience.
Vocus helps me find the best news outlets. It helps me identify individual reporters and editors who write about a particular topic or region. Getting to the right media helps me get the message out.
Do you know how to find your target audience?