When you’re flipping through a magazine, what grabs your attention the longest? Is it an advertisement with a few words to read? A fancy photo to enjoy? An article that will engage your mind?
If you choose an article, you may be interested to know that many published stories are a result of a press release.
Press release writing can benefit a business of any size in any industry. No matter what business you are in, chances are there are a dozen trade publications — and even more web sites —that specialize in your industry. Securing an article in trade publications in print or online can be extremely beneficial for a small business owner because subscribers/readers are most likely affected by the content that’s in them.
If you’re a small business owner, it’s important to be realistic about your media efforts. Consider focusing your time and effort in getting qualified readership of your news. Unless you have breaking news, chances are editors and reporters of large publications won’t even read your press release.
A well-written press release can boost your sales and market your business to qualified masses. To have your press release written by professionals who will provide tips and advice, call us today at 877-411-3243.