I often get asked “why should we spend the money to exhibit” or even to attend a show. Most people think of shows as a waste of money, especially in lean times. What they don’t realize is that if you work a show you can save money!
What? Save money by attending a show? Yes! Use the show as an opportunity to see multiple customers, vendors or clients in one place without adding on the expense of travel. Use the hours outside of the show to get to know your customer, especially during the reception. And please, don’t drive them crazy by only talking business.
Start looking at things as an opportunity instead of an expense. Or call us, we’ll help you get started!
