Brand Development Should Mirror Its Life Lessons

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With back-to-school time right around the corner, I couldn’t help thinking about the days when going to school was my only “job”. Regardless of the grade, every year was the same routine — I walked into my classroom with the expectation to work hard, learn new things...

Content is King, Right?

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The media is buzzing about “content marketing.” They are saying this marketing technique is the best way to gain and keep customers in today’s environment. Content marketing is creating and distributing valuable, relevant content to attract and acquire a clearly...