Branding is one of the most important aspects of any business. It helps assign a personality and a promise to an organization and its products or services, something to which customers can relate. Would you like to be perceived by others as boring, unattractive or...
We have access to more data than ever today. Digging through mountains of data and finding actionable nuggets of information is crucial to effective communications planning. Unfortunately, many people often don’t know where to start. At TSN Communications, we ask...
As a new mom who tries to juggle so many things at once, lately I have no patience. But I once did. I could wait in a line at the bank, sit in traffic, read a long book—even watch a two-hour movie without feeling unproductive. Not anymore. In a world where I’m...
Are you on Pinterest? What about Facebook? Instagram? YouTube? Google Plus+? LinkedIn? Do you have four Twitter accounts? Do you write your own blogs? Are you spreading your time and effort between these and other online mediums because a few of your customers like...
Media monitoring is one of the many things we do for our clients using our Cision software system. Whenever we start with new clients or work to evaluate a client’s media campaign, it’s always important that we understand how they’re being talked about in the media –...
