3 Steps to Thought Leadership Through Smart Media Relations

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Let’s be clear. Media relations is more than simply submitting a press release to a publication and hoping it runs. You have to provide journalists exactly what they need when they need it – and sometimes, proactively anticipate those needs – while being mindful of...

Top 5 Sure-Fire Ways to Annoy a Journalist

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Public relations practitioners rely on journalists to be successful in gaining coverage for their clients. Journalists rely on public relations experts to provide newsworthy leads and stories so that they can focus on other breaking news, editing and many other duties...