Key Elements of a Successful Social Media Campaign

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Gone are the days when social media was simply posting photos and adding businesses to Facebook. Now, each move you make on Facebook, Instagram, Twitter and LinkedIn needs to be planned, executed and measured. Part of your public relations strategy should be effective...

How to Become a Thought Leader through Blogging

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You didn’t get to where you are by accident. You worked hard, you put in the time, and you gained experience to be in the position you’re in today. And along the way, you’ve become an expert, a thought leader. As Thought Leadership Lab says, you are “the informed...

Develop Clear Objectives for Your Social Media Platforms

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In the early 2000s, having a corporate website was no longer just a novelty. A web presence became the standard for brands large and small and if it didn’t exist, it seemed a little odd. Social media is like that today. It’s just expected that a brand will have an...

Facebook Basics for Businesses: Stop Wasting Your Time!

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True or False: Everything your business posts on Facebook chronologically appears in your friends/followers newsfeed. Answer: FALSE! Of course, it’s every business’ social media dream that once the “post” button is clicked, your message is delivered smack on the top...