Stories are powerful. Stories are interesting. Stories are fun. And most importantly in the business world, stories are effective. They grab your attention, and then help you remember.
Think back to the best speaker presentations you’ve ever heard. I bet many of them involved a story or some anecdotal information that helped you relate to the speaker, and thus to the speaker’s overall message. Maybe it was a narrative about a particular innovation, a customer relationship, an overall mission, a business idea, whatever.
Every company has some good stories. Learn one of them, and use it during presentations to capture audience attention — and bring in more customers.
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