Why Do Large Companies Boast About Acting Like a Small Company?

I was looking at a website of a very large agency today and they went out of their way to say they have a “small company feel” and “act like a small company” and “give you service just like a small company gives” and, well, you get the point.

All large companies started out as small companies and I guess they really miss those days when they were empowered to make decisions without asking the corporate office in New York or Los Angeles.

We act like a small company and give you the service only a small company can give because…wait for it…we ARE a small company and we’re pretty proud of it!