Client Corner: News Media Coverage Helps Our Customers Succeed
The following is a guest post from Chelsea Uphaus with ROUSH CleanTech, one of TSN Communications' clients. We’ve all heard the saying, “No press is bad press.” While I don’t entirely agree with that statement, I do think one of the best ways to make sure consumers...
Case Studies: It’s What’s Next for Your Organization’s Growth
When it comes to marketing, there tends to be a lot of half-truths, hype and sales jargon. Which doesn’t tend to inspire confidence. Enter a case study. A case study is a research method about a particular “case.” It provides in-depth details on a strategy, laying out...
Shift Your Event from In-Person to Online
As most people are adapting to fewer or no in-person meetings and conferences, now may be an optimal time to reach your target audience through a virtual event beyond the typical Zoom call. For any events on your organization’s calendar, consider if any can be hosted...
The Marriage of MarCom and Gaining Business: You Can’t Have One Without the Other
For many people, starting a business is all-encompassing to their life — even just the part where they have to figure out how to commercialize and scale their craft to be profitable. So, to add in bookkeeping, vendor relationships and...
Adjusting Your Social Media Presence
While crisis communication plans have been around for decades, the proper way to communicate during a world-wide crisis is uncharted territory. Even so, there are some guidelines and tips to follow when altering your social media presence right now. With news about...
Three Tips to Strengthen Relationships
Restaurants across the nation have had to figure out how to keep their doors open. Some have closed permanently or maybe only temporarily, others have added delivery or curbside pick-up. Yet, how do these businesses let their customers know? Like these restaurateurs,...
Reworking Your Communications Strategy
While the world seems like it’s turned upside down right now, it’s critical for you to stay in touch with your customers, members or target audiences. These people are your reason for being, so checking on their welfare just makes sense. Consider this: Studies have...
Beginners’ Guide to Media Outreach
You are ready to share the good news of your product or service publicly. Or, you need to defend your company on some front. You or a spokesperson are ready to talk to the media. Now what? Why Aim for Media Outreach? Media outreach is a key component of public...
Get More People to Read Your Press Releases
One way to modernize the all-important press release for your business is to give it a catchy headline. This post will talk about the importance of distributing a press release, and include what changes you can make to make it more effective. We've previously shared...
How to Grow Your Email Contacts List
It’s the old chicken and the egg. You need more customers, but prospects can’t know about all the great things you’re doing unless you can communicate with them. And you can’t communicate with them unless you have their contact information, which you may not get until...