Blips

What Newsrooms are Looking For

Having spent more than a decade in newsrooms, I know it can be tough to get a journalist’s attention. Thanks to social media, the news cycle moves quicker than ever before and newsrooms ask more of their journalists than they did 15 years ago — and even five years...

Effective Media Outreach Requires That Personal Touch

Building relationships with media members isn’t an impersonal mission. You’ve got to get to know your target media reporters and editors. Get their attention. Then, keep that attention with a bit of personality. I remember one instance when I first started in the...
National Public Relations Firm