Blips

Don’t Make These Common Press Strategy Mistakes

Whether you’ve been working with the media for decades or you’re just starting out, no public relations professional is immune to the challenges of the industry. As techniques and newsrooms change, there is a constant need to adjust practices to ensure businesses are...

6 Tips For Writing an Effective Press Release

You may ask whether press releases are still relevant. Cision, a leading press release distribution system, reports press releases boost content downloads by 250 percent and increase search visibility by 50 percent. And every day, news media around the globe read...

How to Become a Thought Leader through Blogging

You didn’t get to where you are by accident. You worked hard, you put in the time, and you gained experience to be in the position you’re in today. And along the way, you’ve become an expert, a thought leader. As Thought Leadership Lab says, you are “the informed...
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