Blips

Adjusting Your Social Media Presence

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While crisis communication plans have been around for decades, the proper way to communicate during a world-wide crisis is uncharted territory. Even so, there are some guidelines and tips to follow when altering your social media presence right now. With news about...

Key Elements of a Successful Social Media Campaign

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Gone are the days when social media was simply posting photos and adding businesses to Facebook. Now, each move you make on Facebook, Instagram, Twitter and LinkedIn needs to be planned, executed and measured. Part of your public relations strategy should be effective...

Taking Advantage of the Power of Online Review Sites

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If you’re a small business owner, there can be a lot to love about online review sites when customers have great things to say about your business. Likewise, these sites can leave a lot to be desired when customers negatively rate your products and services. But love...

Develop Clear Objectives for Your Social Media Platforms

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In the early 2000s, having a corporate website was no longer just a novelty. A web presence became the standard for brands large and small and if it didn’t exist, it seemed a little odd. Social media is like that today. It’s just expected that a brand will have an...