A question we often hear from small business owners is, “Which social media platform is right for me?” It’s a great question for those trying to determine where they should spend their time on social media marketing efforts. To get the answer, we need to dig a little...
With back-to-school time right around the corner, I couldn’t help thinking about the days when going to school was my only “job”. Regardless of the grade, every year was the same routine — I walked into my classroom with the expectation to work hard, learn new things...
Branding is one of the most important aspects of any business. It helps assign a personality and a promise to an organization and its products or services, something to which customers can relate. Would you like to be perceived by others as boring, unattractive or...