Brand Development Should Mirror Its Life Lessons

With back-to-school time right around the corner, I couldnā€™t help thinking about the days when going to school was my only ā€œjobā€. Regardless of the grade, every year was the same routine ā€” I walked into my classroom with the expectation to work hard, learn new things...

Facebook Basics for Businesses: Stop Wasting Your Time!

True or False: Everything your business posts on Facebook chronologically appears in your friends/followers newsfeed. Answer: FALSE! Of course, itā€™s every businessā€™ social media dream that once the ā€œpostā€ button is clicked, your message is delivered smack on the top...