Quick Tips for Media Monitoring Success

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Media monitoring is one of the many things we do for our clients using our Cision software system. Whenever we start with new clients or work to evaluate a client’s media campaign, it’s always important that we understand how they’re being talked about in the media –...

Why Use Vocus?

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If you’ve looked through our website or seen any of my previous posts, you know that at TSN Communications we use Vocus, an online marketing and PR software system.  You may know why we think it’s great for creating the perfect media list or for prioritizing media...

Finding the Right Audience

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To spread the word about something, whether a particular event or an important message, the first thing I do is think about my target audience. Who would benefit from knowing this information? How can I make sure this information gets to them? Then I turn to Vocus to...