Invest in You (part 2)
Back to my own goals. Okay sure, I got married, bought a house, and had two great kids. But I also jumped out of an airplane, performing an accelerated free fall sky dive from 13,000 feet. (Yes, I did it before I had kids. Yes, it was thrilling and scary.) I studied...
Social Media Savvy
For those of you looking to build your own Facebook presence, my advice would be to treat it like any other marketing effort by remaining professional and consistent. To make the most of your professional presence in the social media world follow these simple tips:...
Invest in You
We are all so busy. You hear it all the time. “I’m too busy.” I intensely dislike those words because guess what? We are all too busy! So, in this busy world of ours, how are you getting better at your job, growing professionally? And what do you do with your precious...
Facebook: Your Business’s Best Friend
Many of my friends waste time on Monday mornings surfing Facebook as they nose through their colleague’s weekend wrap-ups. For me the value goes much deeper than learning the latest ‘relationship status’ of my cubicle neighbor. Initially, I was one of those people who...
Build Customer Trust
Honor all promises My mom always told me “never make a promise you can’t keep.” This is true with the business world too. A key to building customer trust and ultimately customer loyalty is honoring all promises you make. You must choose your words wisely when giving...
Sometimes We Have to say “No.”
We always want to help our customers and we always listen to everything they propose, but sometimes we need to tell our customers "no." Hey, don't get me wrong, I'm not a "know-it-all" but I've been around the block a few times and yes, I've had some ideas that didn't...
Make Your Customers Feel Special
Whether you manage a small, family-owned business or a corporate headquarters, getting to know your customers and their needs is vital to creating customer loyalty. Whether you need to write down names or collect business cards, getting to know your customers on a...
Ready, Set, Get Your Business Growing!
There’s no better time than the present to grow your business; and effective marketing strategies shouldn’t cost you a fortune, they should earn you fortune. Timing is everything when it comes to marketing; so don’t look at selling your business like you view a...