Generating Media Attention
Competition is fierce to get media attention. Be tenacious in your media pursuit. We are. Check out the interview we secured for Joe Thompson, president of ROUSH CleanTech and a TSN client, speaking today with CNBC’s Rick Santelli. Whether your media goal is an...
Using Vocus to Prioritize Media Follow Up
Bring Value to the Hour
The other day this Jim Rohn quote popped up in my Facebook newsfeed that read, “You don’t get paid for the hour. You get paid for the value you bring to the hour.” How much value do you put into each hour? We pack all that we can into each hours time, giving our...
Sales vs. Marketing
Sales and marketing work hand in hand for any business of any size. At TSN Communications, we work hard to develop strategies that incorporate these techniques to earn our clients more business. Marketing is everything we do to reach customers and drive prospects for...
Buzzwords
Work Smarter in the New Year
With the hustle and bustle of the holiday season behind us, the New Year brings a new set of resolutions. Resolutions that for many of us will be broken even before the confetti and glitter have settled in Times Square. This year, I’m proposing one resolution that I...
Teamwork
As I sit here watching my daughter compete in high school gymnastics I'm amazed at how similar it is to our company. Not that we do back flips at the office, even though sometimes it feels that way, but rather how each individual contributes to the overall success of...
Grow Your Business on a Budget
Small business owners often question me about ways to market their services for little to no cost. In these economic times, everyone is looking for ways to make their advertising dollar go farther. We understand, so are we! So I’ve decided to share my top three tips...
Your Work Mantra in the New Year
My entire professional career I’ve stuck by the mantra: Under promise and over deliver. What’s your modus operandi? As the new year starts, do you need to promise less yet deliver more — more sales, more valuable media coverage, more effective communications...
Finding the Right Audience
To spread the word about something, whether a particular event or an important message, the first thing I do is think about my target audience. Who would benefit from knowing this information? How can I make sure this information gets to them? Then I turn to Vocus to...