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Monkey Around with Guerilla Marketing

If your imagination far outweighs your advertising budget, consider guerilla marketing to help grow your business. This creative, unique form of advertising is typically labeled ‘unconventional’ mainly because of its element of surprise. The very nature of being...

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Ready, Set, Sell!

Last year I had a joyous experience making a purchasing decision. Each time I met with my salesman Sayid, he made me feel as if I was his only client. He was prepared for our many meetings. Even after my brand-new carpets were installed and the furniture was back in...

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“Tips” to Growing Your Business

“A wise man will make more opportunities than he finds,” Francis Bacon. If you’re looking for opportunities to grow your business, the key to success may already be yours—you just have to know where to look and how to use it. View everything in your life as a business...

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Fearless Fish

When the going gets tough, the tough gets going No matter how rough the wind is blowing Going, going, going The tough get going Just like Fearless Fish   When I was a young kid, I had The Electric Company record of this song. I didn’t know what it meant then, but...

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What Are Your Skills?

Are skills innate or learned? As an identical mirror-image twin, this question has always interested me. There is so much online that argues one way or the other. If you Google the words “improve your skills,” you will have hours, days, weeks, or even years worth of...

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Handle It, Kate

Before they moved to Florida, I’d stay with my grandparents in the summertime when I was a kid. My grandmother was a hard-working woman who wasn’t afraid to get outside and get dirty. We canned tomatoes on her screened-in porch and rode bicycles down the dirt road she...

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Advertising: The Good, The Bad, the Ugly

We’ve all seen campaign advertisements during election season. Nasty accusations. Shameful put-downs. Doesn’t it infuriate you? The advertising world isn’t a place to air anyone else’s dirty laundry. When advertising your business, take the high road and avoid...

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To Get Something Done, Simply Begin

This has been a blog topic idea for a while, and well, I’ve procrastinated writing it. Other priorities always seem to get in the way. Growing up, my mother always said, “Do your (homework, chores, music practice) now because tomorrow you may get the best invitation,...

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Employees – Your Biggest Marketers

Upon being hired at a previous job, I was told, “You’re going to be the face of our business while you’re on the clock.” “Shouldn’t every employee be the face of your business,” I thought, and then took the job anyway because, well, I needed the money. Being the face...

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