No Need for High-Priced Talent
Video animations allow you to get your message out quickly and inexpensively. We recently completed the following animation for our client the Foodservice Packaging Institute. Find out how you can save thousands using...
Maximizing Your Media Database to Build Relationships, Coverage
In today’s world of communications and media relations, it’s important to quickly and easily identify the target audience for your news. Having access to a media database simplifies that work, but you still need to know how to leverage the information contained within...
Effective Media Outreach Requires That Personal Touch
Building relationships with media members isn’t an impersonal mission. You’ve got to get to know your target media reporters and editors. Get their attention. Then, keep that attention with a bit of personality. I remember one instance when I first started in the...
Communication is Like Tubing: Success Starts with a Plan
Last week my kids, friends and I mined for gems, kayaked, zip lined, pontoon boated, tubed, horseback rode, pier dove, rock balanced, performed a play, hiked, experienced three different waterfalls, swam, enjoyed two campfires and shopped. How did we get so...
Brand Development Should Mirror Its Life Lessons
With back-to-school time right around the corner, I couldn’t help thinking about the days when going to school was my only “job”. Regardless of the grade, every year was the same routine — I walked into my classroom with the expectation to work hard, learn new things...
When it Comes to Website Design, Form Follows Function
True or false: Really cool websites sell more product. That’s actually false. Websites don’t sell product – great products, and great marketing, are what sell. Of course, great content on a website is an important part of the inflection point. Take a look at the...
You Have a Great Case Study – Now What?
TSN Communications has written dozens of case studies for our clients over the years. These timely success stories are a great way to show the value and quality of your product or service. It does this by showing how your product or service solved a...
Front-end Thinking Helps a Brand Make a Lasting First Impression
Branding is one of the most important aspects of any business. It helps assign a personality and a promise to an organization and its products or services, something to which customers can relate. Would you like to be perceived by others as boring, unattractive or...
Five Tools to Better Writing
In my last Blip (What’s in Your Communication Toolbox?), I referenced the communication reports I wrote for my dad during my childhood. Every Sunday my sister and I were expected to turn one in. Years later when I asked my dad why he made us do these (on top of our...
Taking Advantage of the Power of Online Review Sites
If you’re a small business owner, there can be a lot to love about online review sites when customers have great things to say about your business. Likewise, these sites can leave a lot to be desired when customers negatively rate your products and services. But love...