Are Trade Shows Too Expensive?
At TSN Communications, we’ve worked many trade shows over the years for our clients. We provide turnkey support that’s focused on making your trade show presence easy for you and informative for your customers. This support includes: Designing and producing the...
3 Steps to Thought Leadership Through Smart Media Relations
Let’s be clear. Media relations is more than simply submitting a press release to a publication and hoping it runs. You have to provide journalists exactly what they need when they need it – and sometimes, proactively anticipate those needs – while being mindful of...
Attending a Trade Show? Have a Game Plan
Trade show season is in full swing, and our team has been busy at various events around the nation. Such is the life of a marketing communications agency … and we love it. Maybe you don’t adore attending trade shows the same way we do, but you do realize their...
What Exactly is Thought Leadership?
You've heard the term before, but what exactly defines "thought leadership"? A thought leader is an authority on a subject, but also so much more. Thought leadership is creating content that others see as innovative and influential. A thought leader is the “one to...
Consistent Messaging Can Help Propel Sales For an Entire Industry
Message consistency is the bread and butter of any marketing communications strategy and plan. Saying the same thing across communication channels is the most powerful means to drive prospective customers toward the sales funnel. But at the recent BusCon Expo in...
Facebook Basics for Businesses: Stop Wasting Your Time!
True or False: Everything your business posts on Facebook chronologically appears in your friends/followers newsfeed. Answer: FALSE! Of course, it’s every business’ social media dream that once the “post” button is clicked, your message is delivered smack on the top...
Top 5 Sure-Fire Ways to Annoy a Journalist
Public relations practitioners rely on journalists to be successful in gaining coverage for their clients. Journalists rely on public relations experts to provide newsworthy leads and stories so that they can focus on other breaking news, editing and many other duties...
Does Your Corporate Culture Excite You?
I recently worked with a colleague to review and update our corporate culture document. We strive to deliver impressive and significant results — on time and on budget. We foster an entrepreneurial spirit and encourage … Did you stop reading? I know. I know. You don’t...
Content is King, Right?
The media is buzzing about “content marketing.” They are saying this marketing technique is the best way to gain and keep customers in today’s environment. Content marketing is creating and distributing valuable, relevant content to attract and acquire a clearly...
Success at the Propane Engine Fuel Summit
Last week 80 propane industry professionals joined the Propane Engine Fuel Summit in person at the Irving Convention Center, while 750 people tuned in on-line to watch and listen to the voices of the industry. Now in its fourth year, the TSN-produced event featured 25...