Your Work Mantra in the New Year
My entire professional career I’ve stuck by the mantra: Under promise and over deliver. What’s your modus operandi? As the new year starts, do you need to promise less yet deliver more — more sales, more valuable media coverage, more effective communications...
Finding the Right Audience
To spread the word about something, whether a particular event or an important message, the first thing I do is think about my target audience. Who would benefit from knowing this information? How can I make sure this information gets to them? Then I turn to Vocus to...
Word Power
I’m a reader. You know, one of those people with books everywhere — in my office, in my bedroom, in my living room, in my kitchen, in my car, under my couch. This love of reading inspires me to write. And I’ve read many articles, blogs, books and ideas on how to be a...
Your Most Important Asset
Years ago, when Colin Powel hired a PR professional to develop a U.S.A. campaign to promote the U.S. oversees, he asked her to identify the three most important parts of an ad campaign. She answered, “Branding. Branding. And branding.” Your brand is your reputation,...
The Importance of Frequency
In 1885, Thomas Smith wrote a book entitled “Successful Advertising,” which focuses on the power of advertisements and how to get folks to purchase whatever one is selling. Many of the messages in its pages remain true well over a century later. One of the powerful...
I Get This Question a Lot
I often get asked "why should we spend the money to exhibit" or even to attend a show. Most people think of shows as a waste of money, especially in lean times. What they don't realize is that if you work a show you can save money! What? Save money by attending a...
Dreaming Does Matter
In my kitchen, I have this painting of an oak tree. The tree stands tall and proud with its branches spread wide, alone in a green pasture. Every now and then it catches my eye along with the saying on the bottom. It’s a short phrase about “Living Life” by Bonnie L....
Company Credibility
More than ever, consumers are becoming wary — skeptical even — of advertising. How many ads alongside web pages are barely glanced at because consumers feel there’s a “catch” involved? Do you personally ever look at any of the overwhelming number of emails trying to...
TSN Solutions
I'm excited to announce a new brochure we just released called TSN Solutions. In it, you will find new and innovative marketing and communication ideas that can be tailored to fit any budget. You can download a copy by clicking the image or from the footer section...
Welcome to the New Site!
I mentioned in an earlier blip that we were undergoing some changes and I'm happy to announce that we have morphed the Sales NetWork into teams that make it easier for us to let folks know what it is that we do! I'm interested in hearing from you...do you like the new...