Press Release Power
Press releases are an effective way to increase your organization’s exposure. They’re an important part of any public relations strategy. They can be optimized with embedded hyperlinks and videos, then distributed to wire services, or sent directly to target media...
Don’t spread yourself too thin with social media
Are you on Pinterest? What about Facebook? Instagram? YouTube? Google Plus+? LinkedIn? Do you have four Twitter accounts? Do you write your own blogs? Are you spreading your time and effort between these and other online mediums because a few of your customers like...
Quick Tips for Media Monitoring Success
Media monitoring is one of the many things we do for our clients using our Cision software system. Whenever we start with new clients or work to evaluate a client’s media campaign, it’s always important that we understand how they’re being talked about in the media –...
Make your money go farther when marketing
The daughter of a frugal accountant, I’m always looking for ways to make my money go farther. At our local pizzeria, I found out that if you order French fries in addition to your meal, you can save 75 cents and you get more fries than if you order a small order of...
Picking a Vocus Favorite
At TSN we use Vocus to do a ton of great things and I love finding ways of using this software system to help our clients stretch their communications budget. There are so many cool features and products to discuss but I have a confession. I have a favorite Vocus...
Create Your Own Solution
Imagine a lazy afternoon building a puzzle. Fun. Challenging. A bit tedious. Puzzle pieces uniting in an obvious way — or sometimes unexpectedly. But all necessary for completion. Perhaps you’re feeling paralyzed by a problem you can’t figure out how to solve. You...
On-Demand Viewing: Reach a Wider Audience
On-Demand Viewing (ODV) can help you maximize travel dollars and resources and help you reach a wider audience. For example, in October 2011 Roy W. Willis, President and CEO of the Propane Education & Research Council gave a very impressive presentation at the...
Get the Conversation Started
Early in my career I advocated for alternative fuel vehicles, and 20 years later I’m doing it again, along with promoting other industries. In between I’ve been a teacher, owned a business, worked in advertising, and managed a sales team, among other things. And...
Philanthropist or Puppy Lover?
Why Use Vocus?
If you’ve looked through our website or seen any of my previous posts, you know that at TSN Communications we use Vocus, an online marketing and PR software system. You may know why we think it’s great for creating the perfect media list or for prioritizing media...