Why It’s Easier than Ever For Your Small Business to Get Online
When we started TSN Communications back in 1997, the Internet was a deep, dark mysterious place. You had to know how to program your website using HTML and most websites were static pages. Only a lucky few small businesses had websites and most didn’t actually sell...
Is Your Public Relations Program Achieving Targeted Results?
Tactics are important to public relations. Whether it’s a press release, case study, technical article or video, they are the way information reaches business decision-makers. But it’s easy to get lost in tactical execution. At TSN Communications, we believe in the...
Data Analysis for Communications
We have access to more data than ever today. Digging through mountains of data and finding actionable nuggets of information is crucial to effective communications planning. Unfortunately, many people often don’t know where to start. At TSN Communications, we ask...
Gaining New Customers While Maintaining Those You Already Have
It’s easy to watch the time you’ve intended for new customer acquisition quickly vanish with a long to-do list on a busy Monday morning. So how do you gain new customers while also maintaining good relations with those you already have? Consider these four steps....
An In-house Style Guide Makes for Consistent, Professional Communications
Do the words “editorial style guide” conjure bad memories from high school English class? Let me assure you that an in-house style guide is not a tool for the grammar police to find mistakes. Rather, it’s a document that will set the tone for all of your...
What’s in Your Communication Toolbox?
We all have a communication toolbox — a set of skills we use to convey what we’re trying to say in our writing and speaking. I started mine when I was a kid. From a young age, my dad expected my twin and me to each turn in weekly communication reports to him. As you...
Develop Clear Objectives for Your Social Media Platforms
In the early 2000s, having a corporate website was no longer just a novelty. A web presence became the standard for brands large and small and if it didn’t exist, it seemed a little odd. Social media is like that today. It’s just expected that a brand will have an...
Who Needs a Project Manager? You Do!
No company is too big or small for a dedicated project manager. A single individual who guides a project from conception to completion and beyond can play a crucial role in the opportunities presented to your company. And what organization doesn’t want to have a...
Are Trade Shows Too Expensive?
At TSN Communications, we’ve worked many trade shows over the years for our clients. We provide turnkey support that’s focused on making your trade show presence easy for you and informative for your customers. This support includes: Designing and producing the...
3 Steps to Thought Leadership Through Smart Media Relations
Let’s be clear. Media relations is more than simply submitting a press release to a publication and hoping it runs. You have to provide journalists exactly what they need when they need it – and sometimes, proactively anticipate those needs – while being mindful of...