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5 Things to Know About Our New CEO, Natalie Hill

Natalie Hill became TSN Communicationā€™s new chief executive officer in June 2022. Itā€™s a role that builds on her 13-year career working in communications and eight years at TSN Communications, working across all client accounts and within a variety of industries. As a...

What Newsrooms are Looking For

Having spent more than a decade in newsrooms, I know it can be tough to get a journalistā€™s attention. Thanks to social media, the news cycle moves quicker than ever before and newsrooms ask more of their journalists than they did 15 years ago ā€” and even five years...

Effective Media Outreach Requires That Personal Touch

Building relationships with media members isnā€™t an impersonal mission. Youā€™ve got to get to know your target media reporters and editors. Get their attention. Then, keep that attention with a bit of personality. I remember one instance when I first started in the...
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