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Don’t Make These Common Press Strategy Mistakes

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Whether you’ve been working with the media for decades or you’re just starting out, no public relations professional is immune to the challenges of the industry. As techniques and newsrooms change, there is a constant need to adjust practices to ensure businesses are...

10 Ways Blogging Can Help Your Business

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It seems blogging is everywhere. But for good reason. Not only does blogging allow you to reach a bigger audience, it’s proven to offer benefits for your business. In fact, it can serve as the centerpiece of your marketing plan. Here are 10 ways blogging can help your...

6 Tips For Writing an Effective Press Release

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You may ask whether press releases are still relevant. Cision, a leading press release distribution system, reports press releases boost content downloads by 250 percent and increase search visibility by 50 percent. And every day, news media around the globe read...

How to Become a Thought Leader through Blogging

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You didn’t get to where you are by accident. You worked hard, you put in the time, and you gained experience to be in the position you’re in today. And along the way, you’ve become an expert, a thought leader. As Thought Leadership Lab says, you are “the informed...

The Power of Press Release Distribution

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One of the most effective ways to get your message to the media is creating and distributing a press release. Right now, 81 percent of senior marketers believe earned media has more of a positive impact than paid media. With the help of Cision, TSN Communications has...

3 Steps For an Effective Social Media Marketing Plan

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Social media has become more than sharing photos and keeping up with people you haven’t since college. In recent years, we saw Facebook become a tech giant with the power to shape opinions and influence events, and witnessed how Instagram can influence what people buy...
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