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Generating Media Attention

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Competition is fierce to get media attention. Be tenacious in your media pursuit. We are. Check out the interview we secured for Joe Thompson, president of ROUSH CleanTech and a TSN client, speaking today with CNBC’s Rick Santelli. Whether your media goal is an...

Your Work Mantra in the New Year

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My entire professional career I’ve stuck by the mantra: Under promise and over deliver. What’s your modus operandi? As the new year starts, do you need to promise less yet deliver more — more sales, more valuable media coverage, more effective communications...

Word Power

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I’m a reader. You know, one of those people with books everywhere — in my office, in my bedroom, in my living room, in my kitchen, in my car, under my couch. This love of reading inspires me to write. And I’ve read many articles, blogs, books and ideas on how to be a...

Your Most Important Asset

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Years ago, when Colin Powel hired a PR professional to develop a U.S.A. campaign to promote the U.S. oversees, he asked her to identify the three most important parts of an ad campaign. She answered, “Branding. Branding. And branding.” Your brand is your reputation,...

The Importance of Frequency

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In 1885, Thomas Smith wrote a book entitled “Successful Advertising,” which focuses on the power of advertisements and how to get folks to purchase whatever one is selling. Many of the messages in its pages remain true well over a century later. One of the powerful...
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