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Why Email Marketing Is Important for Your Business

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No matter the size or age of your brand, email marketing offers many benefits that can grow your business. Below are TSN’s top seven reasons why you should consider utilizing email in your marketing strategy. 1. Brand Awareness There are many ways to build your brand...

Don’t Make These Common Press Strategy Mistakes

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Whether you’ve been working with the media for decades or you’re just starting out, no public relations professional is immune to the challenges of the industry. As techniques and newsrooms change, there is a constant need to adjust practices to ensure businesses are...

6 Tips For Writing an Effective Press Release

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You may ask whether press releases are still relevant. Cision, a leading press release distribution system, reports press releases boost content downloads by 250 percent and increase search visibility by 50 percent. And every day, news media around the globe read...

What Newsrooms are Looking For

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Having spent more than a decade in newsrooms, I know it can be tough to get a journalist’s attention. Thanks to social media, the news cycle moves quicker than ever before and newsrooms ask more of their journalists than they did 15 years ago — and even five years...

3 Benefits of Market Research

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As businesses and organizations begin to implement their 2020 goals, we recommend turning attention to your target audience. One way to do that: market research. Market research not only helps your brand, but it helps your bottom line. It allows you to get to know...
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