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Blips

Blogs to blips for an impatient world

As a new mom who tries to juggle so many things at once, lately I have no patience. But I once did. I could wait in a line at the bank, sit in traffic, read a long book—even watch a two-hour movie without feeling unproductive. Not anymore. In a world where I’m...

The $8,000 Vacuum

I just finished reading a story in this month’s AARP newsletter called The $8,000 Vacuum. It’s a story of an older couple falling for a pitch from two door-to-door salesmen and buying a $4,400 vacuum.  They then go on to sign a long-term commitment to...

What’s Your Tagline?

“I call the shots in my life now, and I have good aim.” “I won Miss USA, not Miss Congeniality.” “I may be a princess but I am definitely not a drama queen.” It’s no secret that I’m a huge fan of the Real Housewives and their...

Running and Media Outreach

As I went for a very hot and humid run this morning my mind drifted, as it often does, to my “to do” list for the day. While thinking about my list and the best way to tackle it I started to realize the strong correlation between running and media outreach, one of the...

Press Release Power

Press releases are an effective way to increase your organization’s exposure. They’re an important part of any public relations strategy. They can be optimized with embedded hyperlinks and videos, then distributed to wire services, or sent directly to target media...

Don’t spread yourself too thin with social media

Are you on Pinterest? What about Facebook? Instagram? YouTube? Google Plus+? LinkedIn? Do you have four Twitter accounts? Do you write your own blogs? Are you spreading your time and effort between these and other online mediums because a few of your customers like...
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