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Harnessing the Power of Media Relations

I love my job. I get to work with not one, but two great teams – my TSN Communications coworkers, of course, but also my journalist colleagues.I worked as a journalist for 12 years before getting into marketing communications and PR, and thus I feel like I know...

The Fifth Dimension of Your Communications Plan

As a council member for a public university, I recently went through an exercise of ā€œdream, design, develop, deliverā€ for a university-wide diversity summit. It was a great exercise, but I got to thinking something was missing: the fifth dimension. Try this approach...

Live Stream Your Next Event

In the Mar/Apr 2017 issue of Associations Now magazine, there is an excellent article by Samantha Whitehorne called, Five Reasons to Consider Live Streaming Your Next Event. Here at TSN, we have the capabilities to do live streaming and I agree with Samantha, there...

Is Your Public Relations Program Achieving Targeted Results?

Tactics are important to public relations. Whether it’s a press release, case study, technical article or video, they are the way information reaches business decision-makers. But it’s easy to get lost in tactical execution. At TSN Communications, we believe in the...
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