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Teamwork

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As I sit here watching my daughter compete in high school gymnastics I’m amazed at how similar it is to our company. Not that we do back flips at the office, even though sometimes it feels that way, but rather how each individual contributes to the overall...

Grow Your Business on a Budget

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Small business owners often question me about ways to market their services for little to no cost. In these economic times, everyone is looking for ways to make their advertising dollar go farther. We understand, so are we! So I’ve decided to share my top three tips...

Your Work Mantra in the New Year

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My entire professional career I’ve stuck by the mantra: Under promise and over deliver. What’s your modus operandi? As the new year starts, do you need to promise less yet deliver more — more sales, more valuable media coverage, more effective communications...

Finding the Right Audience

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To spread the word about something, whether a particular event or an important message, the first thing I do is think about my target audience. Who would benefit from knowing this information? How can I make sure this information gets to them? Then I turn to Vocus to...
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