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Your Most Important Asset

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Years ago, when Colin Powel hired a PR professional to develop a U.S.A. campaign to promote the U.S. oversees, he asked her to identify the three most important parts of an ad campaign. She answered, “Branding. Branding. And branding.” Your brand is your reputation,...

I Get This Question a Lot

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I often get asked “why should we spend the money to exhibit” or even to attend a show. Most people think of shows as a waste of money, especially in lean times. What they don’t realize is that if you work a show you can save money! What? Save money...

Company Credibility

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More than ever, consumers are becoming wary — skeptical even — of advertising. How many ads alongside web pages are barely glanced at because consumers feel there’s a “catch” involved? Do you personally ever look at any of the overwhelming number of emails trying to...

Invest in Your Company’s Future

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Companies are undergoing tough economic times. But really, aren’t we all? To balance budgets, many executives have to make cuts. More often than not, the first thing to go is marketing costs. But here is where many companies make a fatal mistake. If you spend your...

Mention Markdowns, Save Shoppers

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Yesterday I had a meeting with an executive at a huge East Coast retail chain. We were talking business, selling techniques and practices, when he said something to me that really resonated. “When I’m in the store and I see our customers loading their carts with a...

The Value of Media Outreach

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Ever wonder how some companies constantly get headlines in your local newspaper or are covered by your local news station? I have a friend who owns a local business and we laugh because it seems as though she’s ALWAYS on the local news station getting coverage for her...
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