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Company Credibility

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More than ever, consumers are becoming wary — skeptical even — of advertising. How many ads alongside web pages are barely glanced at because consumers feel there’s a “catch” involved? Do you personally ever look at any of the overwhelming number of emails trying to...

Market to Success

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Today for the first time, I entered an American Girl store. For those who haven’t experienced this phenomenon, it’s a place where first love happens, where girls feel special. And the sales are constant. How do they do it? A few thoughts: They start with great...

Color of Emotions

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What comes to mind when you think of Nike, Apple, Target, McDonalds? Whether it’s a positive or negative reaction, powerful brands tend to exude powerful emotions. And they use color to help accomplish this. Study after study claims that the use of color in branding...

What’s Your Story

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Stories are powerful. Stories are interesting. Stories are fun. And most importantly in the business world, stories are effective. They grab your attention, and then help you remember. Think back to the best speaker presentations you’ve ever heard. I bet many of them...

Start Your Engine

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Smile. Sounds simple, of course. Beam. Grin. Convey pleasure or approval. If you think of the word “smile” as an acronym, how about “Start My Internal Love Engine.” People respond to a smile. Have you noticed when you smile at someone, they often smile back? And they...
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